Creating an SEO Strategy for Your Website

All websites are different and all keywords are different… and this is why we can’t have a single SEO strategy that will work on all websites.
Now, you might say, “Hey! I was thinking we’d create an SEO strategy here.”
Yes, you are right. We are actually going to create an SEO strategy here to help you understand what steps you can take to create your own strategy. Based on competition, you will have to change a few factors… and I’ll discuss them with you later in the article.
So, without further ado, let’s get started.
Keyword Research:
The first thing that you have to do is conduct a thorough keyword research. Remember, your keyword research is the foundation of your online business. If it’s weak, then your business will collapse sooner or later. This is why it is crucial to select keywords that will allow you to attract buyers and convert them into customers.
Some keywords will appear on top in no time due to no or extremely low competition. Some keywords will take weeks or months to appear on top. Thus, you will have to select appropriate keywords wisely.
On-Page Optimization:
The next phase is to create your website pages keeping in view the guidelines of major search engines. On-Page Optimization will help you create keyword-rich pages that will be recognized by all search engines. Therefore, it will be easy for you to achieve the top rankings in search results. If your targeted keyword is ‘electric scooters’, but you don’t create the targeted page according to the best SEO practices, then you will have trouble appearing on the first page of the search results.
It is crucial to optimize your website correctly and it is the next most important thing after keyword research.
Off-Page Optimization:
Last but not least, you will have to create back links to give a powerful push to your keywords. Off-page optimization or link building service will help search engines understand your keywords and targeted landing pages. Thus, more links will result in better rankings.
Link building is an ongoing task. This is why you will have to continuously look for appropriate websites where you can post one-way back links.
Some of the effective link building methods including niche forum link building, blog commenting and local citation service are effective since a long time and needs ongoing work from SEO professionals.
Now…According to the competition that you are facing as well number of keywords that you are targeting, you will have to determine how many back links you should create on a weekly basis.
An experienced SEO will be able to tell you what link building methods you should use and how many links you should create. So, off-page optimization will be done based on your keywords and competition.
This is a simple SEO strategy that you can use for all websites. However, when it comes to off-page optimization, you will need an experienced SEO to tell you what to do in terms of number of back links.