It’s a 110% wrong perception that you just have to create a website and you will automatically start making money online. Nothing happens automatically and to make your business website successful, you have to utilise the proven strategies that have been used by successful businesses.
Remember, if your website is not well-optimised and user-friendly, then no matter how hard you try, you will never enjoy success on the World Wide Web. Search Engine Optimisation (SEO) and user-friendliness go hand in hand.
Let me now share the importance of a well-optimised and user-friendly website to help you understand what you must do to make your online business successful:
A well-optimised website allows you to attract traffic from various search engines, such as Google, Bing, etc. If you don’t follow the guidelines of search engines while creating your website, then you will face tough time appearing on the 1st page of search results.
This is why it is essential to keep in view all the latest search engine optimisation guidelines when you create your website. If the structure of your website and the content don’t comply with current SEO best practices, then you must improve your website as soon as possible.
Let’s say you have created a perfect and well-optimised website and you are getting lots of traffic from search engines. You will still face trouble converting them into customers if your website is not user-friendly.
A user-friendly website guides your visitors what they should do as soon as they visit your website. They are indeed treated as guests as the website tells them what to do next.
If the navigation of your website is difficult and if you have not placed the images and content nicely and strategically, then your website visitors will leave immediately.
This is why it is imperative to create a user-friendly and attractive website to engage your visitors and convert them into customers.
As you can see…It is important to create a well-optimised and user-friendly website if you want to succeed online. If you don’t take this advice seriously, then you will face trouble making money online.